It’s one of those questions we don’t often stop to think about. Most of us are consuming content daily—whether it’s podcasts, business advice, interviews, or politics. Maybe you’re a bit retro and prefer books or the radio—anything that isn’t music.

In the past, you might have been called an avid reader. But if all you’re doing is consuming, you’re not creating.

𝘈𝘳𝘦 𝘺𝘰𝘶 𝘢 𝘤𝘳𝘦𝘢𝘵𝘰𝘳 𝘰𝘳 𝘢 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳? 🧐

𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘀𝗰𝗵𝗼𝗼𝗹? The classes where the teacher lectured for an hour? For me, those were mind-numbing. But the good lessons – the ones where we did something, solved problems, or ran experiments -are the ones that stuck with me.

That’s because doing something with what you learn turns it into experience.

One of the reasons I started writing LinkedIn posts (even if no one reads them) is to give myself accountability. Putting my thoughts into words forces me to think about what I’m consuming and turn it into something real. It’s also a habit I’m building: writing what’s in my head today, then diving deeper into the areas that resonate later.

And the accountability helps me ship it. No procrastinating for perfection, because it’ll never be perfect.

The act of creation is key to learning.

I’m not talking about posting a quick comment on Twitter or sharing a Halloween costume. Sure, that’s content, but intentional creation – writing, filming, photographing with purpose—pushes you to grow.

𝗦𝗼 𝗳𝗿𝗼𝗺 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘆𝗼𝘂 𝗰𝗼𝗻𝘀𝘂𝗺𝗲, 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝗱𝗼 𝘆𝗼𝘂 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗿𝗲𝗮𝘁𝗲??

I still need to work on structuring my posts better (this is a learning process too!). But for now, I’m doing the thing- creating rather than just consuming – and that’s what counts.