Tag: generalist


  • It’s a tricky question, isn’t it? When I’m reading a book or watching a film, I usually finish. Even if the book is tough going or the film is a bit of a slog, I push through. Why? Honestly, I’m not sure. Maybe it’s the guilt of seeing an unfinished book staring at me from…

  • If I could jump in a time machine and visit my first startup 20 years ago, I’d have a few choice words for my younger self. That business was the WordPress equivalent of its time – no-code software to build simple websites. The problem? We spent too much time building and not enough time understanding…

  • One of my earliest journeys into entrepreneurship, around 20 years ago, was with a friend. We had been asked to do websites for clients, but we were getting bored of doing the same thing repeatedly. This was in the early 2000s, and we decided – naively – to create a platform that allowed clients to…

  • I often struggled with the fact that as a general technologist, I couldn’t label myself with a particular mastery or skill. Before leaving my last “proper job” I found it hard to find roles that fitted my more generalist approach which led me to reflect on my experience and think that perhaps I would have…