Tag: startup
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How Decision-Making Works in Professional Environments When people are exposed to an idea enough times, they often make a decision without actively realising it. Repetition builds familiarity, and familiarity builds trust. However, when dealing with busy professionals, getting them to pay attention to something new is incredibly difficult. Even if a new product could save…
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It’s a tricky question, isn’t it? When I’m reading a book or watching a film, I usually finish. Even if the book is tough going or the film is a bit of a slog, I push through. Why? Honestly, I’m not sure. Maybe it’s the guilt of seeing an unfinished book staring at me from…
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If I could jump in a time machine and visit my first startup 20 years ago, I’d have a few choice words for my younger self. That business was the WordPress equivalent of its time – no-code software to build simple websites. The problem? We spent too much time building and not enough time understanding…
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From the outside, success often looks effortless. Like a great athlete, an incredible singer, or a brilliant performer, successful businesses and software appear as if they’ve always been that way.But behind the scenes, there’s a different story: endless thought, effort, discussions (and sometimes arguments), testing, pivoting, feedback, and iteration.💡 Over the past 10 years, the…
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I’ve often wondered what makes a successful startup. Based on my own experience, I believe it comes down to three core pillars that must come together for a startup to thrive.Let’s start with each pillar: 1. The Technical-First Startup: This is the startup that has a solid idea and the technical ability to create a…
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One of my earliest journeys into entrepreneurship, around 20 years ago, was with a friend. We had been asked to do websites for clients, but we were getting bored of doing the same thing repeatedly. This was in the early 2000s, and we decided – naively – to create a platform that allowed clients to…
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I often struggled with the fact that as a general technologist, I couldn’t label myself with a particular mastery or skill. Before leaving my last “proper job” I found it hard to find roles that fitted my more generalist approach which led me to reflect on my experience and think that perhaps I would have…
